Marketing Perspective

    This type of marketing can help influencers become more than just vloggers or bloggers. It also helps other people who are not influencers connect with someone who is more on "their level". The influencers are not contained to the way that the brand would normally market the products. They can come up with their own way of selling, and they know how to connect with their audience. They know what will help sell and what their audience wants. 

    They just do what they know works for their audience, they don't have to come up with a whole marketing script or set up huge productions to create the ads. They just go with what they feel will relate to their audience. It's pretty smart, and it saves a ton of money because they film on their phones, edit, then upload the content. Not only are they able to connect with those in their countries, but they can connect with those around the world. 

    Influencers are able to bring their current audience in on the products they are trying to sell in a way that the brand can't. They already have established trust with the people who follow them and it's on a much different level than even those who are loyal to just brands. They have huge followings in the millions, which is why brands reach out to them. They know how to gain more followers and how to keep the ones they have. They also already know how to sell themselves. Which comes in handy when trying to sell for brands outside of their own. 

    By knowing what your audience wants, and establishing a connection with them. It brings about a new level of loyalty, and a faster word of mouth marketing. It isn't the company trying to sell you something now, it is someone who you've built trust with selling you something. Which can have a deeper impact on consumers and fans. With that, influencers can help bring new products to their fans.

    

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