Posts

Marketing Perspective

     This type of marketing can help influencers become more than just vloggers or bloggers. It also helps other people who are not influencers connect with someone who is more on "their level". The influencers are not contained to the way that the brand would normally market the products. They can come up with their own way of selling, and they know how to connect with their audience. They know what will help sell and what their audience wants.      They just do what they know works for their audience, they don't have to come up with a whole marketing script or set up huge productions to create the ads. They just go with what they feel will relate to their audience. It's pretty smart, and it saves a ton of money because they film on their phones, edit, then upload the content.  Not only are they able to connect with those in their countries, but they can connect with those around the world.      Influencers are able to bring their curre...
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Effectively Impacting the Consumer Through Digital Media

     For this blog post I will focus on The Voice and how they have interacted with their fans. Especially with the use of Digital Media, and them wanting to connect with their fans in that aspect.      They make sure that the artists, and coaches interact with fans. By doing this they are able to foster a unique ability for those to be heard, who might not have had that chance in the past. They keep the audience involved throughout the entire process with the creation of specific hashtags for each coach, and then again for the voting process.  They also encourage discussions on social media, with the coaches and artists which helps the audience feel like they are a part of the journey. This is important to make the show feel like a community, rather than just a competition show.      During each season, the show sends out millions of Tweets. This has given them a successful social media presence. With the massive amount of communication...
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A Day in the Life

 Welcome to my first blog post!      The sites I visit the most often are Facebook, Instagram, and Twitter. As far as social media goes, some other sites that I visit the most are SNHU for school work. YouTube to watch some content from one of my favorite podcasts, which is run by some good friends of mine. I use these all in various ways but have found that they offer the best for social and other forms of content.      As far as negative, there are some forms of social media where I see the most negativity play out. Such as Facebook in comments of some news outlets, I always see comments attacking the news station for providing the information, and it makes me wonder why people continue to follow the stations if they don't like what they produce. I see the same thing on Twitter and even a lot more disgusting comments on things. OR even Tweets by people, which are very draining on someone who really enjoys social media and what it has to offer in term...
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