Effectively Impacting the Consumer Through Digital Media
For this blog post I will focus on The Voice and how they have interacted with their fans. Especially with the use of Digital Media, and them wanting to connect with their fans in that aspect. They make sure that the artists, and coaches interact with fans. By doing this they are able to foster a unique ability for those to be heard, who might not have had that chance in the past. They keep the audience involved throughout the entire process with the creation of specific hashtags for each coach, and then again for the voting process. They also encourage discussions on social media, with the coaches and artists which helps the audience feel like they are a part of the journey. This is important to make the show feel like a community, rather than just a competition show. During each season, the show sends out millions of Tweets. This has given them a successful social media presence. With the massive amount of communication...